Monday, December 13, 2010

Butter Factory's promotional gimmick

This popular nightspot came up with a marketing strategy whereby patrons with condoms were granted free entry to a party. I do not condone the nature of it. The organiser claims it promotes safe sex and not pre-marital sex.

There is a deep flaw in this argument. It may promote safe sex and diminish the occurrence of Aids, but it does lead to more people having the opinion that there is no harm in having sex since they have condoms which advocate safe sex. This is the key. Thus, pre-marital sex is advocated, whether the organiser is sharp enough to realise this or not.

The manager of St James Holdings supports this gimmick with a similarly flawed opinion. He feels that the presence of a condom on a person is not equal to the person's desire for sex. It is certainly not true in usual circumstances but may be in this case, for the sake of gaining free entry. However, with the atmosphere of drinks, dancing and lights, people may fall prey to the seductive effect and engage in unconscious intimacy. Having a willing partner is not applicable here. It would be too late for regrets by the time they regain their wits the next morning.

No comments: