Tuesday, January 18, 2011

Profits at the expense of integrity

A certain hair salon owner misused his knowledge of technology in order to give a false impression of his clientale to the public. His intention was to enhance his portfolio and so gain more customers for his business. He did this by editing some photographs of celebrities such that they were seen together with him. This act would imply that he was their hairstylist.

The photos in the newspaper article seemed so real upon first glance. I actually fell for his trick and felt no surprise at his reputation. When the truth was exposed, I was chagrined that he had thought up such a thing. Money is apparently more important to him than a clear conscience.

I am glad though that he has been shamed by CASE in the exposure through the revelation of his profile picture in the newspapers. He should have thought of this before he actually did it. The truth will always come to light. I have a feeling that ironically, his number of customers have dropped because of this incident. His desperation in wanting to get more customers may have been the reason for this sham but it does not justify the wrongness of the act.

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